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Lee County Visitor and
Convention Bureau

St. Petersburg/
Clearwater Area
Convention and Visitors Bureau

 


If you have any questions, feel free to
email us and we will get back to you
as quickly as we can!
Feel free to email us


     
 

 



Travel, recreation, tourism, and related consumer leisure services are arenas where we have helped many companies build market share, brand awareness, and brand preference. Studies include market research for resorts, lodging and hotel properties, recreation areas and resorts. Understanding the needs of target segments, such as the youth market, or early-retirees is crucial for study design and building high-impact marketing strategy.

Travel Hospitality
Market Research

The Klages Group specializes in tourism and and is at the cutting edge of the discipline offering, state-of-the-art equipment and technology, including applications of qualitative Internet research and various other market research methods.

We deliver strategic data for effective and profitable exploration of Domestic and International market trends and opportunities.

When researching the tourism, travel and hospitality resort market, we often apply hybrid market research methods to reach study respondents in the target audience. Our goal is to measure and analyze customer satisfaction as well as opportunities for new services, and to identify today's market segmention structure.

Publications

Following are some excerpts from research studies we have done in the past. We hope you understand, that we can not present you a whole project with complete data sets, or the most up to date numbers since it is confidential material.

Hurricane Impact Study
2004

Gulf Shores Alamba
2002

Lee County 2002

Pinellas County
2002

If you want to see more of our very detailed research efforts, you can also look at our published Visitor Profiles on the following sites:

You find them by using the link below and browsing through the publications or statistics.

Lee County Visitor and
Convention Bureau

Collier County

Quotes and other
Publications


 

 

 

 

Market Research Panels: Focus Groups

The Klages Group is a professional marketing research company specializing in consumer research. We are currently seeking consumers who would be interested in participating in future marketing research studies, some of which are paid events.

Your opinions as a customer are the key to many marketing decisions. This type of in-depth research is called focus group interviewing. If you would like to attend such sessions fill in the information below. But there is certainly no obligation to attend. You will be added to our consumer panel and we may give you a call, or send you an email, to ask if you want to participate in an upcoming research event. Be assured, our list is soley for our internal research purposes and will under no circumstances be shared with or sold to any third parties, vendors, or clients. All your comments will be held in strictest confidence.

We know how precious your time is! You can submit this form with only the required fields, but we will better be able to match you with studies you will find interesting if you take the time to fill out the entire form.

For more information on our company, feel free to look at our "About Us" section and in case you have questions or concerns contact us via email and use the word "Participant" in your subject line.

*required fields

 
         
 
Title First Name*
Middle Initial
  Last Name*   Date of Birth*
  Street*   City*
  State*   Zip Code*
  Home Phone Number*   Cell Phone Number
  Format: 1234567890 Format: 1234567890
  Work Phone Number   Work Fax Number
Format: 1234567890 Format: 1234567890
  Extension (Work)   Male*
Female*

  Email Address  
           
  Best Time to call   Where
           

Other members of your household:
 
Relation
Birth Date
Gender
  Spouse Male
Female

  Child 1 Male
Female

  Child 2 Male
Female

  Child 3 Male
Female


In which range does your TOTAL
annual household income fall?

(In thousands of Dollars)
  Under $15 $25 - $34.9 $50 - $74.9 $100 or more
  $15 - $24.9 $35 - $49.9 $75 - $99.9    

Which describes your ethnic background best?
  White/Caucasian African American    
  Hispanic/Latin Asian    
  Middle Eastern Native American/Indian    
  Multi-Racial Other:  

What is your current marital status?
  Married, Living w/Spouse Living Together    
  Divorced/Separated Single, Never Married    
  Widowed Single w/Roommates    

What is the highest level of education you have completed?
  Less than High School 2-Yr. College Grad.    
  High School Grad. College Grad.    
  GED/Vo-Tech Graduate Degree    
  Some College        

Do you:
  Rent Own Other  

In what type of home do you live?
  Single Family House Condominium    
  Townhouse Apartment    
  Mobile Home        

What type of vehicle do you own?
(Mark all that apply)
 

Which of these description fits best for you as a consumer?
(Mark all that apply)
  Cellular Phone User Non-Drinker    
  Vegetarian Cigarette Smoker    
  Pet Owner        

What type of vacation do you typically take?
(Mark all that apply)
  Getaways (1-4 days) How often a year?  
  Vacations (5 days or more) How often a year?  
  "Snowbird"      

 
What is your primary bank?

  Do you have a Computer at home? Yes
  Do you use the Internet? Yes
  Do you make purchases on the Internet? Yes

  What are your favorite radio stations?

  What are your favorite TV News stations?


 

What is your current work status?
  Full Time Student Not working
  Part Time Retired    
  Self-Employed Homemaker    

 
Your Occupation?

  Your Title?
  Type of Business?

 


If you are married, following two questions are about
your spouse!

 
  What is his/her Occupation?
 


And what is his/her current work status?
  Full Time Student Not working
  Part Time Retired    
  Self-Employed Homemaker    
 
  Please share with us, if you have special hobbies or interests which you would prefer to discuss in a Focus Group Panel.

         
 
   

Thank you for your time!

 


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405 North Reo Street * Suite 100 * Tampa, Florida 33609

Phone: 813-254-2975 * Fax: 813-254-2986 * Email: WJKlages@klagesgroup.com

© Copyright 2004 by The Klages Group:
Research Data Services, Inc. * Evans-Klages, Inc.